Keeping New Zealand True to Its Nature — 100% Pure New Zealand

Sponsored by Tourism New Zealand

The Tiaki Promise – to Care for New Zealand, Today and for the Future

New Zealand has always been known for its vast, untouched, natural landscapes and unique wildlife, from the beloved Kiwi bird to mammals and sea life that can be found no place else on earth. This is the land of the Hobbit’s pure magical landscapes, lush rainforests, awe-inspiring glaciers, active volcanoes, snowcapped mountains, rolling lush vineyards and beautiful untouched beaches.

“100% Pure New Zealand” has long been New Zealand’s tagline and now they want to make sure the local Kiwis and travelers from around the world learn how they can help keep it that way. Tiaki – Care for New Zealand, an initiative designed to encourage locals and visitors to preserve the pristine beauty and bounty of natural wonders for now and for future generations. As a traveler to New Zealand, when you follow the Tiaki Promise, you are making a commitment to take responsibility to protect the precious environment and culture of this stunning island country.

tiaki promise

Tiaki means ‘to care for people and place and protect’ in Te Reo Māori. The Tiaki Promise outlines what travelers from across the globe can do to care for New Zealand. This includes to travel safely and to act as guardians of New Zealand’s land, waterways and oceans. The Tiaki Promise communicates why caring for New Zealand is important and how to care for Aotearoa while traveling in and around the country. The complete pledge to abide by the Tiaki Promise, means you promise to care for and preserve land, sea and nature, to tread lightly, to leave no trace, to travel with an open heart and mind and show care, and consideration, for the local culture and all people.

tiaki promise

New Zealand is full of endless opportunities to indulge in spectacular unspoiled landscapes, from glaciers to beaches and whale-watching to wine-tasting. You can get your heart pumping with a bungee jump in the place it began—Queenstown, or immerse yourself in Māori culture and hospitality with a visit to a traditional village in Rotorua. Cruise around Milford Sound’s dramatic fjords, spectacular waterfalls and snow-capped peaks. Take a guided tour of the Hobbiton™ movie set or a helicopter to the top of a glacier. Kayak the Bay of Islands amidst dolphins, cruise with whales in Kaikoura, sip world-class wine among the vines or simply relax on your pick of blissfully uncrowded serene stretches of beaches.

New Zealand is truly a haven for those who enjoy natural wonders.

To learn more about the Tiaki Promise, visit and share your support by using #tiakipromise.

To experience the pristine nature and wildlife attractions of New Zealand on your own once-in-a-lifetime journey, contact one of our travel specialists today.